How to Identify the Best Call Tracking Platform for Your Business
Before choosing a call tracking system, there are a number of things that you need to consider so that you can make the right selection. Here is what you need to consider when choosing a call tracking software.
The type of call tracking software will greatly depend on your organization. The software must have functionalities that provide coverage for your business for best results. Using a good call tracking software gives you insights of those campaigns that have the most qualified leads and as a result, you will increase the overall profitability of your business.
Make sure that tracking tool you are considering integrates well with other with your website data and other platforms. This will enable you to have better understanding of the phone leads as well as the sale cycle of offline leads. You therefore want to ensure ease of integration in order to keep track of your leads.
In order to grow your business, it is important to choose a call tracking software that allows you to record calls and listen to them later on. Similarly you will be able to evaluate the customer service of your sales representatives and advise accordingly. When your cal tracking system has call recordings, you will also be able to compare your leads with profit generated.
Ease of use is another key consideration when you are choosing a call tracking software. You and your staff should be able to add new features with ease so as to get maximum benefit and increase your sales. Good providers will offer you with training in order to ensure that you keep up with the features and manage them easily.
Number of agent is another factor that can be useful when you are selecting your call tracking platform. This will ensure that new calls are assigned to an agent or transferred to a workgroup. Call queues may also be required so that the agent can assign the calls to workgroups. Lastly, a good software will allow the agents to set up reminders for work that needs to be done.
Before you choose a service provider, inquire if they can track sales conversion. This will enable you to follow each customer as they are making their purchase and you will be able to connect better with them. This will improve the productivity and profitability of your organization.
Keep in mind your budget and chose a call tracking software that fits within your means. This is because you will be buying many phone numbers when the size of your campaign increases. Similarly, the charges may vary with the calling minutes of each phone.