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How SMS Marketing Can Help Businesses

There is a mobile in almost every single pocket.SMS consistently performs well in all areas that are considered vital for effective communication such as; speed, reliability, cost-effectiveness and reach. For consumer-facing businesses, effective marketing is essential when promoting products and services to potential customers.

One of the most notable marketing trends in the past decade has been the explosion in the number of companies using ‘mobile marketing’ to reach their customers in more direct ways.As a marketing technique, it’s become increasingly valued by businesses once they realize the potential that it has for their wider marketing strategy.Even if your customer is not within reach or if the mobile is switched off there is very less risk of your message for getting lost.Therefore it is better than the email marketing as sometimes it is often seen that the mails you often send lands in the customer’s junk mail folder.

Therefore if you send an SMS instead of calling it would be that you are not going to disturb your customer much and even your message is delivered to him.Many phone owners are in permanent contact with their phones and therefore can always be reached on them and this is in stark contrast to communication via email with some messages being left unopened for days.There are also no barriers to communication via text message; the customer does not have to be indoors, online or watching television to receive an advert, they can be anywhere. The service can also be used with text messaging which allows the consumer to directly reply to a business’ inbox thus allowing for retail businesses to send out satisfaction surveys to collect data about peoples’ experiences with their services and this enables the business to effectively monitor responses to particular campaigns and compare their responses to any sales data.Furthermore, time scheduling can be introduced into an SMS API thereby facilitating the automated sending of messages.Online shopping is prevalent in today’s society with many people doing it for convenience or they just simply don’t have the time to go out.Mobile phones are virtually ubiquitous among consumers in today’s marketplace, especially in wealthy, developed countries.

Alternatively, instantaneously received text messages offer a more effective and efficient way of conducting customer service, such as informing a customer that their requested item has just come into stock.

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